From growing up in Cyprus dreaming and sketching sneakers, to shaping global product strategies at Nike and Adidas, Rea Ioannou has always chased the intersection of culture, creativity, and human aspiration.

Founder of T.A.D, her Americana-inspired collective, she translates curiosity and insight into products, stories, and experiences that spark awe, inspire action, and create connection.

Guided by authenticity, purpose, and courage, Rea’s work turns vision into tangible impact—building brands, systems, and moments that move people, hearts, and markets alike.