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FW25 COMMERCIAL ADDITIONS

While working as an assistant product manager within Adidas Originals, we added these key commercially driven pieces through consumer and market-driven insights. Trefoil Essentials being the second largest volume and profit driving range within Originals - it was important to perfect these key additions 

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Triple needle contrast stitch 

Playing into oversized boxy fits

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FW25 CONTRAST STITCH STORY

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